"All or Nothing" to Feature the Maple Leafs in New Amazon Prime Documentary Series

NHL Jan 16, 2021

Have you ever wanted to follow an NHL team though a whole season and witness what happens behind the scenes – at airports, inside hotels, inside the locker room, and along the bench during gametime?

Great news!  Amazon Prime announced this week they're making a major crosscheck into professional hockey for the first time with a new television series sure to draw the attention not just Maple Leafs' fans, and many Canadians, but viewers all over North America – many who are certain to be drawn to one of sport's most intriguing teams.

NHL Original Productions and Cream Films, which is a division of a Canadian production company will produce the show.  Filming has already begun and the multi-part series will air later this year.  Cameras were rolling when the Maple Leafs won their season opener in a 5-4 thriller against the Montreal Candiens on Wednesday.

The format is expected to follow a similar course to other sporting shows that have been widely popular with viewers.  A previous series on the New Zealand All Blacks and English Premier League soccer clubs Manchester City and Tottenham Hotspur have aired to both critical and popular success.  There have also been five NFL versions of the show which have been released.

The show's strive for authenticity appears to be unquestionable:

“As part of our continued investment in Canada, this new Canadian Original series will offer behind-the-scenes access and rarely seen point of views of the Toronto Maple Leafs, one of the most storied hockey franchises – and my personal favorite team – during a season unlike any in NHL history,” said James Farrell, Vice President of Local Originals at Amazon Studios. “As a fan going back to my time living in Toronto, I know the real-life action on the ice is only matched by the drama behind closed doors. The series will offer an exclusive all access experience for Prime members.”

The NHL is just as excited by the new prospects of covering ice hockey in a very different way:

”All or Nothing has an established reputation for its inspiring storytelling and unprecedented access to some of the world’s biggest sports franchises,” said NHL Chief Content Officer and Senior Executive Vice President Steve Mayer.  “What an amazing honor that Amazon has chosen the NHL and one of our most storied teams in hockey history, the Toronto Maple Leafs, to follow.  With the unwavering support of the Leafs players, coaches and front office, we will give fans around the world unprecedented access to an entire NHL team’s season for the first time ever. We welcome this incredible opportunity to partner with Amazon to expand on the NHL’s continued commitment to bring our great game not only to our hockey fans but all sports fans worldwide.”

This is going to be awesome.  

We can't wait!